There is no doubt we are navigating through uncharted waters during this COVID-19 pandemic. Many businesses, both large and small, are left wondering what direction to turn. How can they effectively engage their customer base while restrictions are in place throughout the world? There are some strategies that will help you understand how to communicate with customers after the COVID-19 pandemic.
One word of caution. With the panic of coronavirus, much has changed. Many people are still concerned and will be extremely cautious with returning to what used to be normal. Much of what you put into place the past few months should continue to be used. Those strategies should include the following.
Maximize Your Site and Social Media
Let people know on your website how you are addressing the current COVID situation. Update this message often as restrictions are lifted. It is important to be careful on how you craft your messaging. You’ll want to do the following:
- Don’t pretend everything is normal – Everyone knows things are different, so address the issue head-on.
- Don’t keep your marketing the same as pre-COVID – The world is a different place now. Your messaging should be adjusted to meet people where they are.
- Build local community – Give shout outs to those in your community who have stepped up to help those needing support during these times.
- Be careful with humor – You certainly want to interject some laughs into people’s lives right now, but avoid dark and offbeat humor.
- Spread hope – People always remember how you make them feel, particularly during troubling times.
Get in Touch
Use your email and social accounts freely. Keep your base up to date with what is happening with you and your business. However, don’t abuse their inbox and social feeds. Make sure the messages you send are relevant, timely, and have a purpose. Make certain your email list members and social media followers feel your compassion, and don’t make everything a sales pitch.
Create More and Timely Resources
Keep your social media feeds active and updated. Be honest with how things are affecting your ability to serve your customers. As things improve, make sure you let them know. Share tips on how your industry can meet today’s challenges and even expand during these challenging times. Use your site and social media feeds as a resource for customers to turn to for ideas on coping with the changing realities of life during and after COVID-19.
Conclusion
What the ultimate impact of COVID-19 on our daily lives will be is still uncertain. But as we move to a world after COVID, one thing is certain. As a business owner, there are things you can do to help your business and your community as a whole simply by showing up and spreading some hope during troubling times.
